Why Social Media Sucks eBook Neil O'Brien
Download As PDF : Why Social Media Sucks eBook Neil O'Brien 
Social Media does not work.
Social Media does not work for the vast majority of businesses.
How do I know?
Because I have worked with hundreds of them in recent years.
This book has caused quite a stir in Ireland.
It’s got me on national radio and newspapers.
One comment from a radio show was
Neil says “I want to challenge the existing myth that social media is the ‘silver bullet’ that businesses need and if they put some time into this, that their business will be propelled onto a higher level”.
One local business woman, Miriam Wainwright, commented “Reading Neil’s book relieved me of the guilty feeling that I should be spending hours of my time doing the social media thing”.
Miriam also added “It feels great that I don’t have to succumb to the social pressure to engage in time-consuming, often arbitrary and non-cost effective social media”.
One strange thing occurred when this book was released.
I thought people I know who specialise in social media would not be too happy with my views.
But any of them who read the book agreed with me.
In this book, I cover the top 10 reasons why I believe social media is not the silver bullet it’s made out to be for most businesses.
I also cover my top 10 ‘Zero Cost Marketing’ tips.
About the author
Neil O’Brien is one of Ireland’s foremost marketing experts.
He is a regular contributor on national radio.
He has worked with ‘Dragon’s Den’ clients who have gone onto international success.
He is an award winning business mentor and advisor who has worked with over 500 businesses in his 25 years in the business world.
Why Social Media Sucks eBook Neil O'Brien
This books starts off with all the reasons why social media marketing does not work for a lot of people, and I can certainly relate to this, having stopped using this approach some months back. The book goes on to outline tried and trusted marketing techniques - nothing new under the sun as they say, the only challenge is to actually go and implement these techniques and check your results. Email marketing, referrals, and targeted marketing are the most relevant for me, and there is also a good section on following up on leads - my golden rule is that"the fortune is in the follow up" - and Neil outlines ways in which you can use this approach. Overall this is a very useful read, clearly laid out with relevant examples, and overall great advice which if followed I have no doubt will increase your sales.Product details
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Why Social Media Sucks eBook Neil O'Brien Reviews
Neil makes a compelling point that many business owners are behaving like sheep in getting on the social media bandwagon. Of course he does point out that social media CAN work - but you need to test its effectiveness and measure the return. And what's the ultimate return? Is it generating leads that you are turning into paying customers? That's the hard question - one that a lot of pundits and practitioners are paying ZERO attention to.
Your social media efforts WILL be more focussed after reading this book.
This books starts off with all the reasons why social media marketing does not work for a lot of people, and I can certainly relate to this, having stopped using this approach some months back. The book goes on to outline tried and trusted marketing techniques - nothing new under the sun as they say, the only challenge is to actually go and implement these techniques and check your results. Email marketing, referrals, and targeted marketing are the most relevant for me, and there is also a good section on following up on leads - my golden rule is that"the fortune is in the follow up" - and Neil outlines ways in which you can use this approach. Overall this is a very useful read, clearly laid out with relevant examples, and overall great advice which if followed I have no doubt will increase your sales.
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